Wednesday, December 3, 2014


                                                                                        -by JOHN DAYAL

ALLWYN FERNANDES, veteran journalist, communication consultant and lay Catholic activist, expired late on Tuesday evening in Mumbai after a two year battle with cancer which he fought as tenaciously as he had fought many social ills in his long and distinguished career.

He is survived by his  wife Enid, children Rohini and Rohan. He is mourned by a large circle of friends in the Media, Politics, civil society and  management circles, including a large number of students he mentored over the decades. His death was announced in social media by Fr Cedric Prakash, SJ, the noted human rights activist and a close friend.

Allwyn Fernandes, born 1 June 1948, headed the Media Practice and conducts Media and Crisis Management Training for Edelman India Pvt. Ltd. Drawing on his 25 years of media experience with The Times of India, Mumbai,  where he held several senior positions, he has been counseling a wide range of global clients on media strategy and sensitivity for almost 20 years. He headed the Communications Skills Training for company spokespersons, Crisis Management Training for senior management and media awareness sessions for key executives, helping them to understand what media is looking for and avoid needless conflict.

Allwyn  conducted media training sessions for senior management of several global and Indian companies including the Tata Group, GE, Citibank, J&J, Wal-Mart, Audi, Mercedes-Benz and technology companies like Yahoo!

Besides media  training, Allwyn was been involved in several crisis management situations and public affairs campaigns that involved spokespersons training. He was invited to share his experiences on "Biotechnology in Asian Agriculture – Generating Public Support" at the Asian Agriculture Congress at Manila in April 2001.

Allwyn majored in Physics-Mathematics from St Xavier’s College (Bombay University in 1969) and then did his journalism from Bhavan’s College of Mass Communication and the International Institute for Journalism in Berlin.


May ALLWYN rest in peace!

He is definitely enjoying the eternal happiness to which he has been called to!I have the consolation of spending value time with him on November 10th and again on Nov 14th and finally on November 30th..He was prepared for THAT FINAL CALL! A great soul who has contributed so much to Church and society...A totally authentic and committed person..WE WILL MISS YOU DEAR ALLWYN!!!
His funeral mass will take place on Wednesday December 3rd 2014 at 4.00 pm at St Vincent Palloti Church (Marol Maroshi) , Marol Mumbai followed by burial at St John the Evangelist burial ground Marol
Very sad to inform you that my friend and Communications Professional Allwyn Fernandes expired today 2 December 2014 at 11 pm
He was a well known Communications Professional, a compulsive communicator! He spent the first 25 years of his working life as a full-time journalist and the last 17 years in corporate communications.
He was Senior Asst Editor (1969 - 1994) of The Times of India:
He has been a ANZA High School Teacher, 1966 - 1969
He used was do Media Practice for Edelman India since 1994
He did Advanced Journalism, (1979 - 1979) at Int. Institute for Journalism, Berlin
Journalism Course (1969 - 1970) at RP College of Mass Communication
College in Physics-Maths, (1966 - 1969) at St Xavier's
Schooling (1960 - 1965) at Fatima High SchoolHigh School
Primary (1954 - 1960) at St Ignatius High School Primary & Middle School
He also used to do lot of communications skills training and crisis management. He has been a teacher in journalism schools, written books (the last one being on the late consumer activist and India's Ralph Nader, M.R. Pai). He used to network a great deal in person and on the Internet through discussion groups.
+91- 98 200 48601
Tel: 29253152 /29207125 --->29253152
Res: Flat 11, Prerna, Military Road, Marol, Andheri (E), Mumbai 400 059
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